Made to Stick: Why Some Ideas Survive and Others Die
By Chip Heath and Dan Heath
Main Ideas
Simple KISS – "It’s the economy, stupid!"
Unexpected – You only use 10% of of your brain
Concrete – No one could quibble about man, moon, or decade for JFK's Man on the Moon speech
Credible – Snapple and the KKK – Test it for yourself
Emotional – Honoring the Game
Story – Subway's Jared commercials
Curse of Knowledge - The better we get at generating great ideas, new insights and novel solutions in our field of expertise, the more unnatural it becomes for us to communicate those ideas clearly.
Made to Stick: Why Some Ideas Survive and Others Die
By Chip Heath and Dan HeathMain Ideas
Curse of Knowledge - The better we get at generating great ideas, new insights and novel solutions in our field of expertise, the more unnatural it becomes for us to communicate those ideas clearly.
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